So, this following puzzle of words was pieced together in my head while on the treadmill this morning. I’m still missing a few pieces because sometimes my mind runs in fifty-two different directions and I’m always chasing the point so this is where I figure life out.
I was recently at a host workshop and one of the points that was stressed about being successful in the entertainment business as a talent is the ability to create your brand. It’s all up to you on how you appear to the everyday Joe who while drinking his morning Joe clicks on your twitter/facebook/blog profile. It’s all in your powerful hands to twist and turn the tapestry that holds together the words and images associated with your name. With the way we live our days in the digital and social realms, I believe that this applies to every person whether lawyer, server, cashier, mailman, taxi driver or construction worker. I dabbled in this conversation over dinner with friends this past weekend and everyone seemed to nod in agreement. A friend even admitted to googling a girl before the first date and also the girl that his friend started dating. First impressions from a google search. A sign of the times. What would you want to pop up first by googling your name? And what wouldn’t you want there?
Eight months of the year I’m completely engulfed in the basketball world. Four months of the year I still get excited when I hear a ball hit the hardwood and read the latest NBA headlines with my morning routine (LBJ, eh?). But the collective within my days shifts a bit. I’m so passionate about the basketball culture. I’m also so passionate about well written words, creating stories through dance and fashion, capturing those split seconds of ‘wow’ through photography, socializing until the sun comes up, fabulous food, sports and fitness, music, peoples stories and where the blacktop ends. These are the things I think about when I create my brand and decide what I share with you. It’s an interesting ‘figuring it out’ kind of journey. And while creating your brand some peoples hearts get funny when they wake up and they have five less followers on instagram or twitter. Do you? I’ve heard it from friends and acquaintances many a time. And why do you feel that way?
Being famous on instagram is basically the same as being rich in monopoly.
Back to my treadmill run. As I looked out onto the cityscape from the top floor gym there were a couple of construction workers on the roof across from my building. They put down their tools for a moment and took out their phones, snapping pictures of each other with the skyline in the background. It’s an impressive view. And I thought about what their instagram accounts could be like, what they share for their ‘brands’ and how cool the places they see are; feeling crazy winds above cities or dropping underground where the average Joe doesn’t go. I believe that everyone has a story that someone else is waiting or needing to hear whether they know it or not. Think about that as you build your brand. Don’t hesitate to be all of you. Because ‘brand’ is just another name for ‘you’ that you expose. Someone can’t wait to read about it or see it. I use the word ‘expose’ because I believe in keeping many things to oneself but that is a personal choice because I am a private person. The question that I struggle with is, ‘What do others want to read and/or see?’ And does it even matter? There are a billion-trillion-zillion of us sitting at our computers right now crossing digital paths. Why would someone want to read this? And does it even matter? Who is it benefitting? The author or the observer… Or both…
From my observations people are attracted to rawness. They’re attracted to a persons ability to show their true colours and the bravery that it takes to do so. They’re attracted to the confidence it takes to lay it on the line and sometimes, maybe even envious, and sometimes, maybe it’s their inspiration to wander the same way. They’re attracted to you admitting that you’re perfectly imperfect. I’m attracted to all of this. I’m attracted to someone being able to admit that they’re still growing. When do we stop growing?
Can you remember who you were before the world told you who you should be?
And then the construction workers saw me. One threw his arms out like “you caught me” and waved. I waved back and then I came here to share it with you. And maybe I’ll gain a follower or lose five but I hope that someone needed to come across this today. Puzzle temporarily complete. -k
If you’re always trying to be ‘normal’, you’ll never know how amazing you can be.